Our experience covers a range of campaigns from product development consulting for ASX listed technology companies to sales and marketing campaigns for some of Australia's leading clothing manufacturers. We've consulted to government departments, advised on marketing strategies for online businesses. Most importantly we are Gen Y consumers, bloggers and podcasters. Who better to provide advice than people actively involved in the new media?
Having spent years studying new media marketing campaigns, specifically those pitched at the Gen Y Demographic (those born between 1979 and 1990), the team at Nudge are uniquely positioned to provide insight into what works and what fails in the new media landscape.
Check out the Gen Y Marketing Podcast produced by Nudge Marketing here..
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
about nudge
New Media, such as blogs, social networks and podcasts, are vital elements of any successful marketing campaign aimed at reaching the elusive Generation Y and online consumer. Marketing in New Media is more than just buying Google Adwords and banners on Facebook.
Check out the Nudge Market Blog by the Nudge Marketing team here..
While some companies succeed at tradition marketing, many of these strategies fail to translate effectively when applied to the potentially powerful new media landscape. This is why it’s important to seek advice from people who understand how to play the game.
